I'm Paola, an illustrator specializing in editorial, branding, and social media illustration.

I studied Animation at university, and since then, I’ve explored a wide range of digital and traditional art forms—constantly experimenting, learning, and pushing my creative boundaries. My journey with illustration started early, roaming around my mom as she crafted and created, which sparked my love for working with different media. To this day, I love blending analogue and digital techniques to bring bold, colorful, and expressive visuals to life.

As a freelancer, I’ve collaborated with a diverse range of clients—from yoga teachers and personal trainers to creative businesses, farms, and research labs. My main inspiration comes from travel, food, and lifestyle, which is why I have a deep passion for creating vibrant travel illustrations that capture the essence of a place, culture, or experience.

Beyond illustration, I also have a background in social media management, which has given me a strong interest in advertising, marketing, and the role of illustration in visual storytelling. I love discovering new ways to integrate art into branding, campaigns, and digital content, helping businesses stand out in a meaningful and eye-catching way.

I truly believe in diving headfirst into new creative challenges, and I bring that same energy and enthusiasm to every project I take on. Whether working on an editorial piece, branding design, or a hand-drawn travel scene, my goal is always to create work that is bold, engaging, and full of personality.